Is it hard to sell shared equity homes?

Generally not.  Most communities maintain waitinglists of eligible buyers who have few other homeownership options.  However, because shared equity is an unfamiliar concept for many buyers and because the specific restrictions imposed can be complex and intimitating, it often takes additional effort to ensure that buyers understand and will truly benefit from the program.  Where marketing problems arise, mistakes in the pricing of the affordable units are often the source.  Shared equity homes must be priced well below comparable market rate homes to ensure that buyers will accept the restrictions.