What evidence is there that consumers are interested in this kind of homeownership?

As part of a Ford Foundation-funded symposium that NCB Capital Impact and NeighborWorks sponsored in December, 2007, RCLCO, a leading national real estate market research firm, conducted a study of consumer interest in Shared Equity Homeownership.  RCLCO found that after receiving a tutorial on the concept and potential workings of shared equity housing, 70.8% of those surveyed were somewhat (56%) or very (14.8%) interested in purchasing a home under a shared equity scenario, as compared with only 3.5% before the tutorial.